Volume 13, Issue 1 (6-2014)                   jhosp 2014, 13(1): 79-89 | Back to browse issues page

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1- PhD Student in Public Management (organizational behavior), Payame Noor University. (*Corresponding Author) , m.hosseini19@Gmail.com
2- Associate Professor, faculty of Management ,Tehran University Gisha bridge, Tehran, Iran
Abstract:   (4640 Views)
Background: Conducting further research on medical tourism as a lucrative business is required. Very little research has been conducted into medical tourism barriers and a large amount of them just note structural barriers. This study is aimed to identify the most important communicational barriers of medical tourism and provide and examine a model of such barriers considering medical tourism`s intercultural nature. Materials & Methods: This study is applied by purpose and survey by method. The three stages in completion of this study are : 1) Identifying the most important communicational barriers of medical tourism in Iran,2) designing a model of identified barriers by using interpretive structural modeling approach 3) examining the designed model in a sample of 300 individuals. Results: Correlation test indicates a positive and significant relationship between variables in less than 0.01 significant level. Regression analysis confirms that all independent variables are significant predictor of the dependent variables .Therefore all hypotheses are confirmed. Conclusion: This survey identified main medical tourism communicational barriers in Iran as: Lack of understanding, Perceived linguistic difference, Lack of trust, Perceived cultural difference, Prejudice, Stereotyping. Overcoming to Lack of understanding as the major obstacle has a dramatic effect on operating medical tourism.
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Type of Study: Original Article | Subject: سایر
Received: 2014/06/5 | Accepted: 2014/06/5 | Published: 2014/06/5