Volume 13, Issue 3 (12-2014)                   jhosp 2014, 13(3): 69-76 | Back to browse issues page

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Danaee H, Rahmani H, Torkzade L, Nazari M. Segmentation of Medical Tourism Market Using Cluster Analysis Medical tourism and cluster analysis. jhosp. 2014; 13 (3) :69-76
URL: http://jhosp.tums.ac.ir/article-1-5411-en.html
1- Assistant professor Department of Management, School of Management and Accounting, Karaj paiamNour University
2- Assistant professor Department of Health Services management, Allied Medical School, Tehran University of Medical Sciences
3- MSc student Tehran paiam Nour University , leilatorkzade_mng@yahoo.com,
4- Assistant professor Department of Commercial Management, School of Management, Tehran University
Abstract:   (4662 Views)
Background: Industry growing and work load of financial turnovers are one of the medical tourism’s reason. Because of additional capacity building in health domain especially in medical levels, medical tourism can be solved some problems similar to extra capacityby means of an essential strategy. The aim of this study was to Segment external clients based on their benefits expectations about health services in four hospitals in Iran.
Materials andMethods:In current study, library reviewing and health care experts’ viewpoints were used in order to determine the characteristics of healthcare services.After determining the variables, factor analysis was performed to brief variables.Then, cluster analysis was performed on extracted factors using K MEANS algorithm and characteristics of each cluster was determined.
Results: Four factors were extracted by factor analysis .Then, Cluster analysis was done on the factors andPatients were divided into four sections whilethe first section respect with health care services efficacy, the second and fourthparts tend to get care with respect and the third parthave a tendency to have individual ability
of hospitals.
Conclusion: Individuals obtained the most important percent to care providing with respects among four extracted clusters. Thus, hospitals should have the most focus on communication quality regarding their marketing efforts with their clients.

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Type of Study: Case Study | Subject: سیاست گذاری ، برنامه ریزی و رهبری و مدیریت در بیمارستان
Received: 2014/11/30 | Accepted: 2014/11/30 | Published: 2014/11/30

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